In 2024, around 53 percent of respondents in the United States said they planned to celebrate Valentine's Day. This is roughly the same percentage as last year, and part of a decreasing trend from the late 2000s and early 2010s when about 60 percent of respondents typically planned to celebrate Valentine's day.
Will you celebrate Valentine's Day this year?
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Other statistics that may interest you Love in the U.S.
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Valentine's Day celebration
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- Premium Statistic Plans to celebrate Valentine's Day in the United States 2007-2024
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- Premium Statistic Leading Valentine's Day plans among U.S. consumers 2022
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Valentine's Day spending
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- Premium Statistic U.S. Valentine's Day sales 2009-2024
- Premium Statistic Planned spend among Americans on Valentine's Day 2009-2024
- Premium Statistic U.S. Valentine's Day planned spending by category 2024
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Further related statistics
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- People Americans expect to receive Valentine's Day gifts from 2017, by gender
- Types of sepcial offers Americans plan to use on Valentine's Day in 2017
- People Americans planning to celebrate Valentine's Day with 2017
- Americans' opinions on marriage proposals on Valentine's Day 2017, by gender
- Types of candy Americans favor as Valentine's Day gifts 2017, by age
- Americans who received/made a marriage proposal on Valentine's Day 2017
- People from whom Americans expect to receive Valentine's Day gifts in 2017
- Americans planning to celebrate Valentine's Day in 2017, by age
- Americans who received/made a marriage proposal on Valentine's Day 2017, by gender
- Types of candy Americans favor as Valentine's Day gifts 2017, by gender
- Where Americans plan to buy gifts for Valentine's Day in 2018
- Americans plans on how to celebrate Valentine's Day 2017
- People for whom Americans are planning to buy Valentine's Day gifts in 2018
- Americans who purchased seasonal candy or special Valentine's Day editions in 2017
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- Types of candy Americans favor as Valentine's Day gifts 2017
- Share of individuals gifting presents on White Day in Japan 2020, by recipient number
- U.S. survey on consumerism ruining Valentine's Day 2015
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Statistics
- People Americans expect to receive Valentine's Day gifts from 2017, by gender
- Types of sepcial offers Americans plan to use on Valentine's Day in 2017
- People Americans planning to celebrate Valentine's Day with 2017
- Americans' opinions on marriage proposals on Valentine's Day 2017, by gender
- Types of candy Americans favor as Valentine's Day gifts 2017, by age
- Americans who received/made a marriage proposal on Valentine's Day 2017
- People from whom Americans expect to receive Valentine's Day gifts in 2017
- Americans planning to celebrate Valentine's Day in 2017, by age
- Americans who received/made a marriage proposal on Valentine's Day 2017, by gender
- Types of candy Americans favor as Valentine's Day gifts 2017, by gender
- Where Americans plan to buy gifts for Valentine's Day in 2018
- Americans plans on how to celebrate Valentine's Day 2017
- People for whom Americans are planning to buy Valentine's Day gifts in 2018
- Americans who purchased seasonal candy or special Valentine's Day editions in 2017
- Locations where Americans planned to buy gifts for Valentine's Day by gender 2018
- Types of candy Americans favor as Valentine's Day gifts 2017
- Share of individuals gifting presents on White Day in Japan 2020, by recipient number
- U.S. survey on consumerism ruining Valentine's Day 2015
National Retail Federation. (January 29, 2024). Will you celebrate Valentine's Day this year? [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation. "Will you celebrate Valentine's Day this year?." Chart. January 29, 2024. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation. (2024). Will you celebrate Valentine's Day this year?. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation. "Will You Celebrate Valentine's Day This Year?." Statista, Statista Inc., 29 Jan 2024, https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation, Will you celebrate Valentine's Day this year? Statista, https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/ (last visited May 15, 2024)
Will you celebrate Valentine's Day this year? [Graph], National Retail Federation, January 29, 2024. [Online]. Available: https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/